Think Sync Records
We have been one of the UK's top production music labels for 25 years, with music ranging from Ambient to Dubstep.
Media professionals can commission our music in broadcast quality and our team of music experts is always on hand to give you help or advice - just email or call us.
Using our music
All our music is copyright protected and can be licensed for use in media productions, AV presentations, advertising, websites etc. through us or, if you are outside the UK, through any of our oversee agents.
Our music is a cost effective option for anybody who needs to use quality music in their productions. The cost depends on how much music you use and what you are using it for. Music is usually charged in 30-second units.
Think Sync is a new label with real songs by chart-topping songwriters for use in your media productions, commercials and promos.
Our USP
We only take commissions for writing original music for TV programmes, films, advertising and jingles/music beds.
With our own in-house recording studio (Orange Sync Studios) and edit suites (Think Sync Design) we are experienced in writing 'to picture'. We can fulfil most kinds of music brief from start to finish.
The Function of Music in Advertising
Music can fulfill several tasks when it is used in advertisements. David Huron therefore chooses six categories in which “music can serve the overall promotional goals in one or more of several capacities. Mostly the use of music is not only intended by one of the following attributes but they are interdependent and interrelated to each other. The categories he claims are described as follows. also music can show the ways of life and different types of culture and ways of life and communication.
Entertainment
The entertainment aspect of music helps making an advertisement more appealing to the viewer by simply making it more attractive respectively more aesthetic. By this increase in attractiveness an advertisement is able to engage more attention. From this point of view “music need not necessarily manifest any special affinity with a particular product or service in order to play an effective and useful function.The music functions more as bridge between viewer and advertisement in this case.
Structure and Continuity
Another basic attribute of music is to support an advertisements structure and continuity. Therefore “music is used to mediate between disjoint images”[4] Also it can emphasize dramatic moments within the advertisement. Accompanying i.e. a TV commercial music structures the told narrative, can tell a narrative itself or function as anchor which completes the overall meaning. It can i.e. create antagonist and protagonist within this narrative by giving them typical musical figures, harmonies or melodies.
Memorability
It is far more likely to memorize a piece of music than spoken language or images because “music tends to linger in the listeners mind. Early advertising music also had different aims. Music then was primarily used as a mnemonic device. Rhyme and reception were enlisted to keep a brand name in mind. ‘Singing commercials’ or jingles made up a self-contained genre. Huron adds that it is “the most common musical technique for aiding memorability and hence product recall.Companies use these for example to make the customers remember their phone number, webpage, their company name or at least a catchy slogan linked to the brand. But also non-jingle music can perform this task and stick in the customers mind.
Email/call us now with your production needs and we will quickly get back with a compeditive quote and a host of ideas to enhance your work!
